WELCOME TO an Elle Fagan ART BUSINESS STRATEGY PAGE




Within this deck, I present my:

a. Company’s mission statement -

  • Elle Fagan Art is an honored, long-standing small fine arts business, working offline lifelong and online for 18 years this February.

  • I make original art, reproductions / prints and the full range of imprinted items.

  • I teach,

  • do restoration

  • do some research

  • I do my own shows and show with groups in shows small and large and superlarge. See my website events for a partial list and referral to the more complete report

  • I am widowed and empty-nested long ago and a happy active senior selling lifelong honored art to supplement my benefits and create a quality life.

  • I am here because I was In hiatus to make changes and the cash offered here would be a fine restart help.

  • Elle Fagan Art has been in happy restart for a year now, with full services offered again. Needs the cash to grow.

  • ElleFagan.com was born in 2002 and so will be 18 in February and is a core power of my business.

b. Company values

  • Proud to say ALL my values are lovely.

  • My work has been to the White House , churches, schools and civic projects.

  • Good minds use my work and I donate my art to select fundraising projects.

  • The saying Art is Life is Art is Life is Art is true and I have been able to apply my arts to all the varying scenarios in my life, so far

  • As a working senior, I feel the duty to be sure my work reflects not only quality artwork but an example of talent, integrity and skill and reliability.

  • Artsite Wordsite, Spiritsite , Patriotsite and Store were the names of my first directories and variants have evolved to the current site.

c. 2018/2019 Revenue -

  • almost nothing - in hiatus and setting up.

  • Earnings of a few dollars a month = Petty cash and nothing to report in my quarterly returns yet.

  • Just getting going and in all the shows and generating first sales, since the hiatus.

  • Am in meetings and art sales developments include the following listed marketing strategy, following in section d.

d. Marketing Strategy -

  • I begin with sale of original works in local shows offline with and at the website site

  • startup promos and works to sell are shared to generate interest

  • when the original works regain a bit of momentum

  • I begin to promote also the reproductions online. When those receive a gentle following , my work feels in stride and

  • I get pro-active about classes.

  • I promote my award-winning restorations carefully, since each piece is unique and I may or may not be the one to restore it.

  • My stories and other writings are gaining a following and I will publish later this year as well, depending on the power of my schedule.

e. Scale/Distribution Strategy -

  • My fine arts business does not really mass-produce, but

  • Normally does a nice manageable stream

  • the purpose of my application here to get the help to make sure that it makes the nice money it should - around 48K within the next few years.

  • Distribution of fine art is easy - I ship my own originals with local paid help. I include taxes and shipping in my price in Continental USA

  • Fine art Guarantees are classic and easy and I have never had an issue.

  • My sub-contractor Fine Art America, produces and ships and handles returns and guarantees.

f. Detailed plan for $30K prize money

With the money in hand I can:

  • do the quality portfolio with the quality photography and framing and win the gallery shows and venues i seek.

  • though I will spend some money on media - it’s a very skilled area and one cannot just ADvertise. Not effective.

  • Half the money will go for actual purchases of work and show space , supplies and equipment.

  • One quarter of the money for ads and promotions that will WORK.

  • And One quarter for social and savings and investment.

 

That completes my report here for you